The United Arab Emirates is becoming a place for digital assets like Bitcoin. This is because big investors are getting into digital assets. Andrej Majcen is the co-founder and CEO of Bitcoin Suisse. He said that his company chose Abu Dhabi to start its business in the Middle East.
Majcen likes the rules and plans that the United Arab Emirates has for finance. Bitcoin Suisse got permission from the Financial Services Regulatory Authority. This allows the company to offer services for assets to big clients. Majcen said that his company wanted to start its Middle East business in a place that shares its vision for finance. He thinks the United Arab Emirates is a good place because it has clear rules and is open to new ideas.
A company called Chainalysis looked at how much cryptocurrency was sent to the United Arab Emirates. It found that between mid-2024 and mid-2025, the country got more than $56 billion in cryptocurrency. Most of this was from investors. A year ago, most people buying digital assets were individual investors. Now big investors like family offices and banks are getting into assets. Majcen said that these big investors want digital asset companies to be safe and follow the rules.
Bitcoin Suisse is a company in the digital asset world. It manages around $3.7 billion in assets. The company is also one of the staking operators in the world. Majcen believes that new technologies will transform the sector. These include tokenisation, stablecoins and institutional digital asset custody. He also thinks that blockchain technology will become more invisible to users.
For people who want to invest in assets, Majcen has some advice. He says to take a long-term approach and understand how much risk you can handle. You should also choose a company that’s safe and follows the rules.
Majcen wants Bitcoin Suisse to be a trusted partner for investors. He also wants to help the Middle East become a place for digital assets. The United Arab Emirates will play a role in shaping the future of digital finance. Bitcoin Suisse, the United Arab Emirates, and digital assets are going to be important in the future.
