Carrefour Debuts KASA in the UAE
Move brings premium, sustainable European homeware to local shoppers
Carrefour has just launched KASA, a European premium homeware brand, in the UAE, bringing more sustainable and stylish products to shoppers looking to upgrade their home essentials. Majid Al Futtaim, which holds the exclusive rights to operate Carrefour in the UAE, confirmed that KASA products are now available across select stores and online, making it easy to shop however you prefer.
Introduced in partnership with SONAE MC, the launch strengthens Carrefour’s homeware lineup with a wide range of essentials — think linens, tableware, cookware, small appliances, home décor, and kitchen items. The collection is all about combining durability, functionality, and contemporary European design.
KASA is already well established in Europe and known for its high-quality craftsmanship. One of its standout premium categories? Cast iron cookware. The brand focuses on delivering long-lasting value while staying accessible to a wide range of customers.
Carrefour said bringing KASA to the UAE fits with its strategy to become a one-stop destination for everyday living, offering customers quality products at competitive prices. Sustainability is a big part of the range too, with more responsible materials and packaging designed to last longer and reduce environmental impact.
With this launch, Carrefour is aiming to make premium European homeware more accessible to UAE consumers who want practical, well-designed, and sustainably produced household solutions.