Apple has introduced its largest September lineup to date, revealing its first foldable iPhone, the iPhone Duo, along with the iPhone 18 Pro and Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
The main attraction is the iPhone Duo, Apple’s first foldable smartphone. The phone unfolds from a 5.4-inch outer display to a 7.6-inch flexible screen, providing a larger tablet-like display for multitasking, entertainment, and productivity.
The iPhone Duo is priced from $1,999, with a UAE starting price of Dh8,499 and an India price of Rs199,900. Preorders open on October 16, and sales begin October 23.
iPhone 18 Pro lineup
Apple’s iPhone 18 Pro is priced from $1,199, or Dh5,099 in the UAE and Rs134,900 in India. The Pro Max starts at $1,299, Dh5,499, and Rs144,900 respectively.
Both models come with Apple’s new A20 Pro chip, upgraded 48-megapixel camera systems, and storage options up to 2TB. The Pro models are built to offer faster performance, professional-grade imaging, and enhanced on-device artificial intelligence capabilities.
UAE preorders for both models start September 12, with retail availability beginning September 18.
The standard iPhone 18 was not revealed at the event.
New Apple Watches
The Apple Watch Series 12 is priced from $399, with UAE pricing starting at Dh1,599 and India pricing starting at Rs56,900.
It brings an updated health-sensing system, improved heart-rate monitoring, and a daily readiness score meant to help users gauge recovery and activity levels. The watch also provides faster charging and improved processing.
For outdoor users, the Apple Watch Ultra 4 is priced from $799, Dh3,199 in the UAE, and Rs89,900 in India. It offers a rugged titanium design, improved health tracking, enhanced GPS capabilities, and satellite communication features.
Both watches will be available for purchase starting September 18.
AirPods 5
Apple has also unveiled AirPods 5, priced from $129, Dh549 in the UAE and Rs14,900 in India. A model that includes a wireless charging case begins at $179, Dh629 and Rs17,900.
These new earbuds deliver upgraded audio processing, enhanced transparency modes and active noise cancellation on the higher-end version. Live Translation is supported as well when used with compatible Apple Intelligence capabilities.
AirPods 5 will launch on September 18, and preorders are already available.